Profile

Money is the bait, philosophy is the trap.

Seon Zhu

Rock Bund Capital leverages a market-neutral, quantitative approach to crypto trading, catering to institutional and high-net-worth investors with a focus on transparency, risk management, and robust infrastructure. As Head of Business Development, I lead initiatives that expand our capital partnerships and empower talented high-frequency trading professionals with cutting-edge tools and resources.

Previously at Binance, I contributed to the development of low-latency futures services, facilitating the majority of the platform’s trading volume. With over 12 years in FinTech and 7 years in centralized exchanges, I am committed to driving innovation in digital asset trading while fostering scalable opportunities for traders and investors alike.

EXPERIENCE

Head of Business Development, Rock Bund Capital, Singapore — 2025.04-Present

  • At Rock Bund Capital, I lead our business and capital partnership efforts across both proprietary and external strategies. We are a quantitative crypto fund actively trading across major CEXs, and we also manage the Newbund Fund, designed for institutional and high-net-worth investors seeking consistent returns with managed risk. Our investor base includes well-known trading platforms and institutions.
  • For investors: We offer access to actively traded, market-neutral strategies with real-time transparency, institutional-grade infrastructure, and strong risk control.
  • For talented HFT traders/PMs: We back proven, scalable strategies with capital, ultra-low latency infra, and VIP-tier fee rates on top exchanges. If you’re constrained by capital or infrastructure but confident in your edge, let’s talk.

Futures Business Lead, Binance, Remote — 2023.12-2025.04

  • As the Business Lead of Binance’s Futures and Options division, I oversee a high-performing team of five professionals, responsible for the full business and product lifecycle of our derivatives offerings. My mandate spans market intelligence, product strategy, cross-functional coordination, and go-to-market execution.

  • In this role, I’ve led the end-to-end delivery of several cornerstone initiatives that have materially advanced Binance’s institutional and retail derivatives capabilities: • Futures Low Latency Service: Purpose-built for institutional and HFT clients, this infrastructure upgrade significantly reduced order execution latency and now facilitates over 80% of the platform’s total futures trading volume. • USDC-Margined Contracts: Introduced to meet the increasing demand for stablecoin-settled instruments, enhancing capital efficiency and broadening our appeal to both retail and institutional users. • Options Block Trading: Developed and launched a block trade mechanism for options, enabling large-volume, customized trades for professional traders and institutions.

  • These strategic initiatives have not only strengthened our competitive position but also deepened institutional penetration and improved user retention. I collaborate extensively with engineering, quant, operations, compliance, and global BD teams to ensure timely, high-quality delivery in a highly dynamic and regulated market environment.

Principal Product Manager, Bybit, Singapore — 2022.4-2023.11

  • Spearhead the entire product development and launch of Bybit Trading Bot includes sub-products like spot grid, spot dca, futures grid, futures martingale, Aurora AI and copy strategy. Show Case 1: Bybit Trading Bot
  • Advised on cross-departmental products including CopyTrading, Trading Tools, and Wealth Management (Earn), and implemented Proof of Stake (PoS) products within Earn Management. Show Case 2: Bybit Savings

Product Specialist, Gate.io, Remote — 2021.11-2022.4

  • Effectively oversaw the Institutional Services & Broker Program, developing a tiered fee structure for high-volume trading in Spot & Derivatives. Show Case 3:Gate Institutional and VIP Services Show Case 4: Gate Broker Program Show Case 5: Gate Trading Fees
  • Spearheaded the global API product implementation for institutional clients, catering to diverse entities like high-frequency traders, hedge funds, market makers, and brokers across Spot & Derivatives.Show Case 6: Gate API

Chief Product Officer, Coinsuper, Hong Kong — 2018.7 - 2020.12

  • Develop collaborations with blockchain projects, crypto platforms, and relevant firms. Keep updated on trends, share feedback, assess market needs, and strategize with product operations.
  • Track progress, market influence, and maintain regulatory compliance through communication with Hong Kong regulators.

Senior Software Test Development Engineer, Ant Financial, Hangzhou — 2016.12-2018.7

  • Offer secure, efficient Alipay Web merchant bank payment solutions. Analyze requirements, manage risks, track progress, and ensure quality.
  • Address online issues, implement emergency plans, monitor alerts, and uphold legal compliance for products.

QA Manager, E-Sign, Hangzhou — 2015.9-2016.12

  • Deliver secure, efficient e-signature solutions via e-sign. Research demands, identify risks, improve quality with automation, and stay updated on industry events.
  • Manage company growth, including team training and resource integration.

Project Lead, Capgemini, Tokyo — 2012.7-2015.9

  • Offer tailored insurance and financial solutions at AIG. Foster global stakeholder communication and collaboration.
  • Improve efficiency using automation and maintain ISTQB standards. Develop team skills and share industry knowledge.

CERTIFICATION

  • Financial Analysis:Passed CFA Level I & Level II, Candidate of CFA Level III
  • Project Management: Passed PMP (Project Management Professional) & ITIL V3 (Information Technology Infrastructure Library)
  • Language:Native Chinese Speaker and passed JLPT-N1 for Japanese & CET-6 for English
  • Programming: Passed OCJP (Oracle Certified Java Programmer) & Completed Python Data Structure/Using Python to Access Web Data/Using Databases with Python(University of Michigan & Coursera Verified). Certified as an Expert of TMMi Foundation Expert Group & Passed ISTQB Advanced Level for Technical Test Analyst, Test Analyst, and Test Manager.

EDUCATION

  • Université de Liège, Advanced Enterprise Management — Master Degree, 2018-2019
  • Tonghua Normal University, Japanese — Bachelor Degree, 2008-2012

SKILLS

Proficient in Figma, Axure, Sensors, Tableau, Jira, Python, SQL and Git

Interests

Music : Songwriter | Sound arranger | Sound mixer

  • proficient in Logic Pro X & Pro Tools

  • Composer and Arranger of Tesla x PUBG commercial theme song “Evolve” (singer: Substantial)

  • Songwriter and Producer of Gospel song “Praise to the Messiah” (singer: K.O.K)


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